Digital marketing
Marketing that shows its math: search, content, email, and campaigns that bring customers in.
Your email list is the one channel nobody can take away
Social platforms change the rules whenever they like. The list of people who chose to hear from you is yours for good. Here's why that's worth building.
Google's ads move into AI answers
At Google Marketing Live 2026, ads started showing up inside AI Search answers, and a new Search Console report tracks how you appear in them.
Meta puts its own name on AI glasses
In June 2026 Meta launched $299 AI glasses under its own brand in 26 styles, its first eyewear designed to carry the Meta name directly.
AI brands outspent beer at the Super Bowl
At Super Bowl LX in February 2026, AI platforms ran more national ads than beer and auto combined, and led the field for engagement.
Spotify Wrapped turns your data into a party
Spotify's 2025 Wrapped added an AI listening archive and a live multiplayer party, driving 500 million shares in 24 hours.
Google puts AI agents inside Google Ads
Google announced Gemini-powered agents that suggest campaign changes and explain traffic shifts on request.
Google Ads gets an AI creative studio
Google began rolling out Asset Studio, using its Imagen and Veo models to generate ad images and video from prompts.
Google Ads pushes AI Max into search campaigns
AI Max for Search is a one-click suite that expands keywords, rewrites ad text, and sends clicks to matched landing pages.
Chrome keeps third-party cookies, ending the countdown
Google confirmed it won't add a cookie choice prompt to Chrome, leaving third-party cookies in place with no removal timeline.
Google Business Profile puts your posts in one place
Google consolidated updates, offers, and events into a single Publications hub, making it easier to keep a profile active and current.
Perplexity puts ads into AI answers
The AI search engine began testing sponsored follow-up questions, an early look at how advertising fits into chat-style answers.
Google just deleted your old analytics. Make sure you exported it
Starting July 1, 2024, Google permanently deleted all Universal Analytics data, leaving GA4 as the only record going forward.
The first banner ad ran in 1994, and it worked
On October 27, 1994, AT&T ran the web's first banner ad: 'Have you ever clicked your mouse right here? You will.' A huge share of viewers clicked.
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