2025 was the year passkeys crossed from novelty to normal. Roughly 69 percent of users now have at least one, nearly half of the top 100 websites support them, and billions of accounts can be secured this way. A passkey ties your login to your phone or laptop and a fingerprint or face check, so there's no password to type, reuse, or hand over to a fake site.
That last part is the point. Most account breakins start with a stolen or phished password. Passkeys are phishing-resistant by design: there's nothing for an attacker to trick out of you, because the secret never leaves your device.
For a small or mid-size business, start where the risk is highest: turn on passkeys or phishing-resistant multi-factor authentication for your website admin, your hosting account, your email, and your Google Business Profile. Those logins are the keys to everything. If a platform you use offers passkeys, switching costs you nothing and closes the door that most attacks walk through.
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