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WordPress or custom: what should a Duluth business build on?

One of the first questions on any web project is what to build it on. WordPress is a great fit when you want to update content yourself and lean on a huge ecosystem. A custom build makes sense when your needs are specific enough that a template would fight you. The wrong choice means paying for complexity you don't need, or outgrowing a tool in a year.

The right platform is the one that fits your team, not the one that's trendy.

We start with how you work, then recommend the approach that fits, whether that's WordPress or something bespoke. No dogma, just the right tool for your business. Tell us what you need and we'll point you straight.

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This is exactly the kind of thing our local SEO work takes off your plate. Start with a free, no-pressure look at your site.

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