On October 27, 1994, the site HotWired ran what's remembered as the web's first banner ad. AT&T paid 30,000 dollars to display one simple line for three months: "Have you ever clicked your mouse right HERE? You will." By most accounts a striking share of people who saw it clicked, a response rate that would be unthinkable today.
Online advertising went from that single banner to a global industry in one generation.
The novelty wore off fast, and today attention is the scarce thing. Ads still work, but only when they point to a page that's fast, clear, and ready to turn the click into a customer. We build the whole path, from the campaign to the landing page, so the money you spend to earn a click doesn't leak away the moment someone arrives.
Further reading: original source ↗
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