The EU AI Act, in force since August 2024, becomes largely applicable on August 2, 2026. Obligations for general-purpose AI models already kicked in during 2025; now the broader rules land. Article 50 transparency requirements mean people must be told when they're talking to a chatbot, and AI-generated or manipulated content like deepfakes must be disclosed. Providers of general-purpose models face fines up to 15 million euros or 3 percent of global annual turnover.
The rules reach beyond Europe: if you serve EU users, they can apply to you regardless of where you're based.
For a small or mid-size business, this is mostly housekeeping, not a crisis. If your site uses an AI chatbot or publishes AI-generated images and copy, plan to label them plainly. Clear disclosure is good practice anyway, and far cheaper to build in now than to retrofit under scrutiny later.
Further reading: original source ↗
Want this handled for you?
This is exactly the kind of thing our AI integration & automation work takes off your plate. Start with a free, no-pressure look at your site.
Come aboard